Branded Content
As a content business, advertising is our lifeblood at BroBible. Our core audience demographic is men, age 25-52 (*63% according to September 2022 ComScore), with a heavy affinity around sports and music.
Reaching millions of people a month across our site and social media platforms, we've worked with hundreds of brands, from men's apparel to food to entertainment franchises, on advertising partnerships of varying sizes and scopes.
We've thrown events. We've hosted watch parties. We've produced custom videos. We've engaged popular influencers, creators, comedians, and podcasters. We've deployed paid social amplification to maximize the reach of a campaign.
Compared to other publishers and media companies, we pride ourselves on doing a lot with a little.
I've been involved in BroBible since 2009, shortly after the site's inception. In our current chapter as a business, my trajectory has veered more into the advertising side of the business. I've quarterbacked almost every aspect of this business process along the way.
As BroBible.com's publisher, my responsibility in the organization is to oversee our digital media business's monetization activities, including display advertising, branded content, and e-commerce content. I spend a lot of my day-to-day meeting with agencies, brand managers, and marketing teams about where BroBible can fit in an organization's marketing funnel and goals.
Some favorite campaigns in recent memory...
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100+ Best Gifts For Men
Holidays 2022 - An annual BroBible Gift Guide
Garmin Smartwatches // Best Buy x BroBible
Holidays 2022
5-Hour Energy x BroBible
Fall 2022
Jai Alai IPA x BroBible
Summer + Fall 2022
Florida Man DIPA x BroBible
Summer + Fall 2022
Tecovas x BroBible
Fall 2022
YETI x BroBible
Holidays 2022
Samsung Phones // Best Buy x BroBible
Fall 2022
Intel x BroBible
Summer + Fall 2022
Twisted Tea x BroBible
Fall 2022
HERDEZ® Guacamole x BroBible
Spring + Summer 2022
Christopher Cloos x BroBible
Summer 2022
Salt Life x BroBible
Summer 2022
Flag & Anthem x BroBible
Fall 2022
Eckrich x BroBible
Fall 2021 and 2022
Icemule x BroBible
Summer 2022
Roku x BroBible
Father's Day 2020 + 2022
jackass Forever x BroBible
Spring 2022
Gold Peak Real Brewed Iced Tea x BroBible
Blue Diamond Almonds x BroBible
Spring 2021 2022
Guinness x BroBible
Spring 2022
Plex x BroBible
2021 - 2022
nugs.net x BroBible
Winter 2022
SiriusXM x BroBible
Winter 2022
Pit Viper x BroBible
Summer - Fall 2021
ESPN+ x BroBible - Long Live Seven
Fall 2021
ESPN+ x BroBible - Monochrome
Summer 2021
ESPN+ x BroBible
Fall 2022
Cardon x BroBible
Summer 2021
SeaVees x BroBible
Summer 2021
Meater
2020 + 2021
Outdoorsy x BroBible
Spring 2021
Braun x BroBible
Summer 2020
Gillette x BroBible
Spring 2019 + Fall 2021
Sailor Jerry x BroBible
Fall 2019
Caulipower x BroBible
Fall 2019
TurboTax x BroBible
Winter 2018 - 2020
Carl's Jr. x BroBible
Winter 2021
Campbell's Chunky
Winter 2019
Budweiser x BroBible
Summer 2019